Alpine and AutoNation team up for Formula One partnership

AutoNation Inc., a Florida-based automotive retailer, announced on Tuesday that it will partner with French sports-car maker, Alpine, to compete in the Formula One Miami Grand Prix. AutoNation will sponsor the BWT Alpine Formula One team in the race, marking a new venture for the company. Both AutoNation and Alpine share a love for cars, speed, and a drive to win, according to AutoNation CEO, Mike Manley. The French sports-car maker is preparing to expand into North America, and the two companies are currently discussing U.S. retail opportunities.

The partnership will see AutoNation become a sponsor of the BWT Alpine Formula One team in the Miami Grand Prix. Alpine CEO, Laurent Rossi, praised AutoNation for its industry-leading customer experience and experience in motorsports, calling the partnership a fantastic opportunity in one of the most exciting markets in the world.

AutoNation, which is headquartered in Fort Lauderdale, Florida, is the second-largest dealership group in the U.S. by retail sales of new vehicles, with 229,971 sold in 2022. The company is known for its focus on customer experience, and this partnership is seen as a way to further expand its reach and attract new customers.

The Miami Grand Prix is set to take place in May 2022, and will be the first time the city has hosted a Formula One race. The event is expected to draw a large crowd, and will feature some of the world’s top racing teams and drivers.

The partnership between AutoNation and Alpine is just the latest example of the growing interest in motorsports among automotive retailers. As the industry continues to evolve, many companies are looking for new ways to engage with customers and build their brands. By sponsoring racing teams and events, companies like AutoNation can reach a wider audience and demonstrate their commitment to innovation and excellence.

Overall, the partnership between AutoNation and Alpine is a positive development for both companies. It will provide AutoNation with a new avenue for growth and expansion, while also giving Alpine the opportunity to expand its reach in the North American market. As the automotive industry continues to evolve, partnerships like this one are likely to become more common, as companies look for new ways to stay competitive and engage with customers.

Source Link

Share This Article

Leave a Comment